The VI system of CRM includes corporate logo, standard color, standard font, standard combination, office supplies, external image, internal image, PR supplies, advertisement identification, etc., which should be used according to relevant rules and regulations to keep the image of CRM complete and unified.
Corporate Name: China Railway Materials Group Corporation
English Abbreviation: CRM
Chinese Abbreviation: 中国铁物
2.The interpretation of CRM corporate logo
2.1 "M" (Material) in the logo is vividly simplified into one character with the corporate soul. The logo enables readers to catch CRM main business body at first glance. It illustrates CRM concentrating on material supply services of trading business, logistics, etc. to aim at providing comprehensive service to both railway industry and society.
2.2 The vision has two graceful pitch arcs interacting to each other. It symbolizes CRM's excellent communication and successful cooperation with subsidiaries and all clients to accomplish win-win outcome. The blue oval logo that pointing at upper east direction is a vision metaphor which indicating CRM's developmental goal is heading to the way of becoming a world class corporation; the logo also fully interprets CRM's mission that "Serve as a bridge between production and market demand to create values.
2.3 The graceful pitch arcs are end-to-end, indicating CRM’s smooth and efficient operation of its business; it also implies that CRM will have a bright future.
2.4 The logo is full of power and grandeur. It embodies CRM corporate characteristic as one of the largest Chinese SOEs. Blue represents rationality, preciseness, maturity and creative corporate culture, as well as endless possibilities for CRM in the future.